// social media is all about planning
social media xpress
social media engagement and
marketing to suit every business
social media marketing strategy
are you without direction on social media?
having a clear and decisive marketing plan is a crucial part of setting up a successful online business. social media is the perfect platform to start creating effective awareness of your brand and driving those must needed visitors to your site. with out a plan that targets specifically the right audience to enhance your business goals, you can be left at a standstill and without direction of how to alert people to the fact that your business exists and what services you can provide.
we offer a solution that will remove any concern about whether you are making the right decisions when it comes to how to make the most out of your social media pages. we look at what you want to achieve, when, where and who you wish to target and build a program of activity based around your needs using our social media specialists. we also monitor progress and increase activity as your followers increase. this is part of our on-going monthly service.
social media program
our social media program includes the initial setup of your social media accounts – twitter, facebook, instagram, linkedin and many more depending upon your business needs.
we begin by customising your social media pages based upon the look and feel of your company / corporate identity (branding), mirroring the message portrayed on your website. we create graphics that promote continuity of brand using corporate colours, logos and your corporate theme to produce profile icons, banners and ads where required.
your social media posts and content will be constantly monitored and managed according to your tailored activity schedule. we offer progress reports and statistics for you to see increased growth and where boosts have been effective or my be needed.
// boosts – ppc – social media ads //
pay-per-click (ppc) and social media advertising is a cost effective way to drive traffic to your website. there are a number of benefits to consider.
they can be cost effective because you only pay when a user actually reaches your website and we can choose when to boost certain posts that we consider that receive the greatest impact based on your audience activity, it can be good value for money, as it is more strategic based on analytics.
you can choose to spend as much and as little as you like on both ppc or ads.
you can target a specific audience according to demographics, like; location, customer, language and device.
ppc or social media campaigns can be set up to carefully measure effectiveness. we can determine exactly how much your return on investment is.
as we monitor your campaigns, we can make any small adjustments to improve the level of response based on what works best in line with your analytics.
you will see the impact of your ppc or social media campaigns efforts almost immediately.
the cost for facebook boosts / google ppc and other social media adverts are charged separately based on your advertising budget.
posts and content writing
in 2016, an average of 32% of total marketing spend is being allocated to content marketing, compared to 25% in 2015 (source: the content marketing institute). experts predict that this percentage will rise significantly in the years to come, so if your business isn’t investing, you are missing out on a world of opportunity.
in a nutshell, content marketing is all about engaging, entertaining and inspiring potential new customers with great articles and information. this content offers your business the ability to build brand awareness, capture potential customer data, drive visitor footfall and crucially, improve sales and roi.
content marketing can take many forms, including consumer interest stories, how-to guides, white-papers, blog posts, video content and even games. every business has different customers and objectives, this will enable us to devise a content marketing strategy that is bespoke to your business and has your target audience at the heart of everything we do.
our campaigns target the publications, websites, blogs and news sites your potential customer base reads, facilitating a trickle-down effect from the most respected media platforms and encouraging click-through to your own preferred landing pages.
analytics and insights
social media analytics can provide you with the right tools to a successful digital marketing campaign. taking steps to understand your audience using social data can help you in so many ways. for example, analysing your past posts and their responses can help you find your unique best time to share and what topics to focus on.
timing is an important part of social media marketing. posting when your fans are most likely online, will drive engagement, entice more likes, and shares, and expand your audience. by including ‘call-to-actions’ this drives more traffic to pages on your site, pushing certain services and increasing sales via enquiries.
by analysing your audience data, we are able to plan for future marketing, achieve goals, increase followers, increase awareness of your brand and social media activity.
Fill out our social media marketing questionnaire if you are interested in this service. // Click Here \\
One Time Setup Fee
Monthly Social Media Posts
Analytics / Insights Report
Social Media Matrix
Social Media Goals
Social Media Audience
Engage With Audience
Support / Updates
Custom Ad Graphics
Google Ads / PPC
More Social Accounts
Payable Every Month
5 Articles / Blogs
1 p/m £150.00
Payable Every Month
10 Articles / Blogs
2 p/m £270.00
PAYABLE EVERY MONTH
20 Articles / Blogs
5 p/m £635.00