Background:

Promising Outcomes, a consultancy firm, encountered a challenging situation days before a vital industry event – a malicious cyber attack resulting in their website being eliminated. Director Cathy Fennell found a rapid and effective solution in Hangar47, who swiftly developed a new site using available content and assets, ensuring essential information for the event was accessible.

Client’s Words:

“After experiencing our website being hacked and removed from the web, I knew that we had to find a solution for a replacement, and fast! Hangar47 were the ones who rescued us at that time and the speed and quality of what they did for us was just brilliant.”

“When we came to re-brand in 2018, we returned straight to Hangar47 without hesitation… Aleks will listen to what you need as a business–and then somehow by asking a few questions will be able to tell you what you really need… I felt safe knowing that he really understood what it was we wanted and that he’d deliver something that exceeded our expectations–and I wasn’t disappointed.”

“I can’t recommend them highly enough!”

The Brief:

In 2018, Cathy approached Hangar47 once more, this time for a full rebrand and new website without strict design prerequisites but with an emphasis on disruptive, audience-capturing functionality. Hangar47 undertook thorough brand consideration, conceiving a logo using the ‘8’ symbol for its association with infinity, power, and business success. This, paired with strategically chosen brand colours representing their myriad of services, resulted in a bold, authoritative brand logo.

The Solution:

Hangar47 presented a holistic branding strategy, illustrating its application across the business, from the website to marketing materials. Their one-stop-shop ‘Website Revolution’ solution provided Cathy not only with a visually appealing and technically robust website, but also critical security and backups. This ensured that the site would remain resilient against future cyber threats, a vital component given their past experience.

Outcome:

Post-rebrand and website launch, Hangar47’s involvement extended into managing Promising Outcomes’ social media strategy across multiple platforms and accounts, developing sister websites for specific sales and marketing objectives, and creating custom animations for the brand, reflecting the versatile, all-encompassing service offering that Cathy praised. 

The partnership highlighted Hangar47’s commitment to working collaboratively with their clients, understanding, and, crucially, preempting their needs and providing robust, secure solutions that genuinely support business functionality and growth.

You can visit the sites here to see for yourself:

Main Website. promisingoutcomes.com
Landing Page. expectations.cx
Landing Page. salessuccess.cx